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For How We Operate, their fifth studio album, Gomez didn't set out to reinvent the wheel. Oh no. The British quintet just wanted to change the blueprint for a different sort of rounded object: Their own records.

"As a creative partnership, and as friends, we had to regroup and make a career-defining record," says Tom Gray (vocals, guitar, keyboards). Longtime cohort Ben Ottewell (vocals, guitar) concurs. "The last album" -- the 2004 studio set Split the Difference -- "was pretty rocking, and reflected the live show a lot. With this one, we wanted to focus on songs, melodies and words, rather than volume."

Gomez -- which also features Ian Ball (vocals, guitar, harmonica), Paul Blackburn (bass, guitar), and Olly Peacock (drums) -- have been playing together for a decade now; they celebrate the tenth anniversary of their first gig in October, 2006. But their friendships date back even further; Ian and Olly have been friends since they were still in short pants, while the rest of the lads rallied around as the duo progressed through academia. Drawing on their disparate tastes, which ranged from Nirvana to Woody Guthrie, Motown singles to barbershop quartets, they honed a one-of-a-kind sound that incorporated all their influences around their shared point of reference: A deep, abiding love for creative music of all stripes...Click Here For More