The low down: The Street Team is designed as a grassroots community based promotions campaign that will cultivate the local music scene through its involvement with SonicJive!
Expectations:
-Pick up ‘flyer packets’ from SonicJive Street Team Leader.
-Deliver to designated locations each Monday. (No posting on private property)
-Take down past show flyers and return them to the SonicJive Street Team Leader.
-Have your own tape, markers and staple guns.
-Pass out flyers to the public.
-Register shows on all online calendars you have access to.
-Be sure of information accuracy.
-Word of mouth promotion.
-As a representative of SonicJive, you will not intentionally embarrass or defame the Club.
Choose 10 locations in your direct area of work & residence. Make sure they will let you post the full size flyers & leave handbills for the public. Introduce yourself to the manager. Get their full name and store number. Ask if you can hang posters; leave handbills and calendars. These places will be your ‘designated locations’. If you can hit all 10 in an hour, then one hour is what would be required of you. It will take less time after you build relationships with storeowners & managers. The flyer run is designed to be a quick weekly drop off.
Turn ons
Location Examples:
Record/Book stores
Health clubs/Restaurants
Coffee/Flower shops
Hair/Nail salons
Clothing/Shoe stores
Retro/Antique/Thrift shops
Community posting boards
College campus/Student Union
College book stores/Art Galleries
High School event boards (All Ages only)
Church functions (If appropriate)
Church Youth functions (All Ages only)
Grocery/Video Stores
Product Sampling
From a consumer standpoint, nothing sells a product more than being able to experience it. We call this "brand tasting." Our teams are carefully recruited and trained to personify SonicJive's ideal promise and connect with key consumers.
Street Branding
It's a big world and there's a never-ending supply of innovative and unexpected underground media vehicles lurking beneath the traditional channels.
Wild postings, street theater, static clings, spray stencils, removable stickers, chalking, environmental re-surfacing... These are just some of the non-traditional media placement tactics we would like you to execute.
Event Marketing
We broadly define an "event" as any designated place where a large concentration of target consumers congregate. A skatepark. An outdoor concert. A Home Depot parking lot on a Saturday morning. These are all rich media opportunities.
We see teams stenciling the SonicJive.com logo EVERYWHERE - FEEL CREATIVE?
Turn offs
We would also like you to take flyers or handbills to work, school, church, etc. and post in the break room, on bulletin boards, etc. if appropriate and if possible. Ask permission. Give handbills to co-workers & friends. Take some with you wherever you go. Spread the word. Share the love. Strike up conversations with strangers and tell them about SonicJive. Make sure you have current calendars with you all the time. Tell people your name. Be friendly.
Street Team membership will be on a month-to-month basis. Those that are not enthused or making their designated location drops will not be asked back.
Hobbies
* Free admittance to SonicJive concerts & events
* Automatic SIN card recipient and entrance to Service Industry Night events & parties.
* Receive 50% discount on drinks on Wednesday Nights with your SIN card.
* Learn about the music business from an insider’s point of view and experience the nightclub industry through hands on involvement.
* Meet National Touring Acts and Stars of the Music Industry.
Contests & Prizes: Those that are 'super promoters' will be awarded prizes and other goodies.
Be a super promoter and you could win A Night on the Town!
Limo ride, food, drink & cover
(paid for by SonicJive - Must be 21)
Gift Certificates to local stores Package Deals
to area restaurants, shops, etc.
sagittarius
